For my magazine I will make my USP to attract an new audiences by including artists or bands that relate to a pop genres, this shall be aimed primary target audience. I want to make my magazine for all genders because I want a wide range of audience but keep a classy style for the women readers. I think women readers would have a bigger impact on the magazine because they would be willing to read the article of the featured artist on the front cover. I have chosen a Pop genre but I aim not to make it look tacky by using bold and striking titles and professional looking pictures. By doing this, it shall stand out from the rest of the magazines and compete against popular music magazines such as NME, Q and Mojo.
Another USP is that it appeals to a younger audience such as teenagers because I intend to make my magazine to look exciting but interesting. I shall be doing this by strong shots of photo and poses from my artist, I intend to take a median shot to show the emotion of my artist so my readers connect, and I want my artist to look straight in view of the camera to enhance that emotion.
You need to simplify some of this, Aimee - you say you will use a range of genres at the start but then say pop later on - you need to be consistent. Also, I don't think you can create a magazine that will be high fashion and appeal to women but also men at the same time. Possibly go for women, as they are more consumers of pop and are maybe underrepresented in the music magazine market?
ReplyDeleteThis is better now, Aimee - your main USP is the focus on one genre, pop. You are right to see women as the main target as they are the ones who consume most pop. Can you find any evidence to prove that boys do pop as well to justify your aim to include both genders? If not, why not stick to women - not sure that many men/ lads would buy a pop magazine?
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