For my magazine I have to find a target audience, by doing this I will have to use GRASS. This shall help me to look into more detail at demographic and psychographic profiling techiques. The genre of my music magazine is pop.
Gender- For my magazine I aim it to be at a women audience because I feel that a women audience will buy the a pop genre magazine, this shall make my magazine more profitable. I also think that using female artist will make women read my magazine because they would look up to female artist as a role model than male artist. Magazines like NME, Blender and Q have featured female artist and I become more interested in their articles than the male artist and bands.
Race- In my opinion I think pop music is aimed at white people because R&B is aimed at a Black audience. For my magazine I want it to be aimed at all races therefore I shall be adding R&B features in my contents page and on the front cover to protray that my magazine is not only aimed at white but all ethics. I shall be mixing R&B and pop together, this is just to show my audience that my magazine is about current music of today, since R&B and pop are in the top 40. This indicates that my magazine is for all ethics.
Age- For my pop magazine, I am aiming to ages of 15-25. I think these are the ages as young as 14 is where most people start really getting into their certain genre of music whichever genre it happens to be. I want my magazine to be aimed at teenagers as well as adults because I feel that it shall be making more profit. I also think that people are mostly likely to attend concerts at those age boundaries.
Socio economic status- For my magazine I am aiming for an B-D socio- economic scale. I think my teenage audience is well suited to C2-D groups of the scaling because they do not earn wage and are dependant on their parents when buying things till they start working themselves. I also think group B is suited to my magazine because they would like to know what's going on in today's music industry.
What special interests would your target audience have?
ReplyDeleteRace - would you include r'n'b because it is often part of the pop scene? can you think of any artists who would be classed as pop and r,n,b? Otherwise, maybe you wouldn't mix the two, as the r,n,b elements might stop pop fans from buying your magazine? Do you have someone who would look like and r,n,b artists to pose for a shot?
Add comment at end on why it is important to know who your target audience is.
Can you add some pictures of your "typical" reader?? use Google? Still need to explain why it is important to know who your TA is.
ReplyDelete