For genre I have to make sure that my chosen genre of music, which is pop is actually popular and appeals to its target audience I did some research and found the figures for music magazine sales in the year 2009.
ABC average monthly/weekly figures.
http://dezji.wordpress.com/2010/02/18/uk-music-magazine-circulation-figures-to-dec-2009/
I have chosen the related pop genre magazines to which magazine is popular.
1)Top of the Pops-107,576
2)Q-103,107
3)NME-48,459
4)Mixmag-30,159
5)Hot Press-19,387
6)Future Music-10,862
In my research I have found out that Top of the Pops magazine is the most popular pop genre magazine for readers in 2009. However when I had a look at this website, I found out that sales for all types of genre magazines have decreased alot since 2005, this could be due to the conveince of the internet to their public. I think Top of the Pops is the most popular music magazine because it has much larger audience, by being young girls. The Top of Pops is not just a music magazine but it has quiz's, informs you of new hairstyles, and features teen pop stars so its more appealing to their audience, etc. The magazine provides more of a young girl magazine image than a music magazine however still providing what artist is popular at the moment. I think I should aim for an audience that is for maturer teenager girls and also women in their 20s. In my opinion I don't think Top of Pops would appeal to me or my type of audience.
Q magazine and NME are both similar magazines but however Q seems more popular than NME magazine. I think this because Q has wider range of audience because they do not stick one genre of music, such as indie music like NME, therefore more stereotypes of people would be interested in reading a range of music genre magazines. I think I should aim for a range of music magazine but maintaining a strong pop genre in my magazine. If I was going to a range of music, I would be featuring alternative music such as indie for example, this shall be on my front cover and contents page however featuring a pop artist for my main article.
I think this would appeal to my publisher because my magazine is a pop genre but not aiming for a girly audience, therefore my magazine would be maintaining more of a maturer image to my audience. This could increase sales since there are not many magazines that are a pop genre and is aimed at teenage girls and women who are in their 20s.
Good research - what does this suggest for your magazine? Why might it appeal to a publisher?
ReplyDeleteHow do you think yours will differ to top of the pops - what will it do differently? Focus on more music than lifestyle elements? Look to see if music magazines have a website, often signalled on the front cover - is this something you need to add to bridge the offline and online worlds?
ReplyDelete