Found an institution to produce and distribute your product.

For my magazine publisher I have chosen IPC media because they have produced many well known magazines and this company should invest well in my magazine. IPC Media produces over 85 iconic media brands, with their print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while they have online brands collectively which reach 20 million users every month. 

ICP media follow a certain way so they can find out their target audience, this is by focusing on three core audiences. ICP media would boost my magazine popularity because they would find a particular target audience by IPC's diverse print and digital portfolio which offers something for everyone by them focusing on three core audiences: men, mass market women and upmarket women. IPC would choose an upmarket women audience because my magazine would include confidence, selective and exacting in all they do, mass women have a wide variety of interests. My magazine is also for an audience that are constantly juggling tasks, and then for my women audience to take pleasure in occasional ‘me’ time, during which relaxing with a favourite magazine or visiting an inspirational website is a ‘must-do’.  ICP would have my magazine in a glossy cover and pages within my magazine this is to interest my women audience. 

ICP would research how to publish my music magazine to see what are my target audiences' needs and wants. They would reasearch how to advertise to my mass women audience. I would like my magazine to be monthly because then my target audience would have a month to get their magazine and it would go to waste unlike weekly magazines. 
ICP publishes NME magazine, as we know NME is a successful music magazine, so if ICP can make NME a popular magazine for many music readers then ICP could make my magazine as popular. This because my magazine has a different genre and target audience therefore I would not be competing against NME for their target audience since there target audience is male, however I would be competing for popularity.