For genre I have to make sure that my chosen genre of music, which is pop is actually popular and appeals to its target audience I did some research and found the figures for music magazine sales in the year 2009.
ABC average monthly/weekly figures.
http://dezji.wordpress.com/2010/02/18/uk-music-magazine-circulation-figures-to-dec-2009/
I have chosen the related pop genre magazines to which magazine is popular.
1)Top of the Pops-107,576
2)Q-103,107
3)NME-48,459
4)Mixmag-30,159
5)Hot Press-19,387
6)Future Music-10,862
In my research I have found out that Top of the Pops magazine is the most popular pop genre magazine for readers in 2009. However when I had a look at this website, I found out that sales for all types of genre magazines have decreased alot since 2005, this could be due to the conveince of the internet to their public. I think Top of the Pops is the most popular music magazine because it has much larger audience, by being young girls. The Top of Pops is not just a music magazine but it has quiz's, informs you of new hairstyles, and features teen pop stars so its more appealing to their audience, etc. The magazine provides more of a young girl magazine image than a music magazine however still providing what artist is popular at the moment. I think I should aim for an audience that is for maturer teenager girls and also women in their 20s. In my opinion I don't think Top of Pops would appeal to me or my type of audience.
Q magazine and NME are both similar magazines but however Q seems more popular than NME magazine. I think this because Q has wider range of audience because they do not stick one genre of music, such as indie music like NME, therefore more stereotypes of people would be interested in reading a range of music genre magazines. I think I should aim for a range of music magazine but maintaining a strong pop genre in my magazine. If I was going to a range of music, I would be featuring alternative music such as indie for example, this shall be on my front cover and contents page however featuring a pop artist for my main article.
I think this would appeal to my publisher because my magazine is a pop genre but not aiming for a girly audience, therefore my magazine would be maintaining more of a maturer image to my audience. This could increase sales since there are not many magazines that are a pop genre and is aimed at teenage girls and women who are in their 20s.
Monday, 29 November 2010
Identified target audience- Produce audience questionnaire.
This questionnaire is to fully understand what type of target audience. When I have my completed questionnaires, their answers can help me make my magazine suitable for my customer's needs and wants.
This is one of my completed questionnaires, I am going to use this one for an example because I am aiming at a woman audience. I made 10 questionnaires for each individual i chose 5 boys and 5 girls so I had a fair result. I also chose two women and men who are in their 30s to find out what age prefers a type of genre of music.
I found out that most boys prefer an indie or alternative music genre while the others prefer pop and rock music. This signal me that I should not aim my target audience at male audience. I found out that the most girls prefer a pop and R&B genre while the minority prefer an indie genre.
For question 5 I found out that most of my applicants prefer todays music than older music, therefore I shall be doing current music of today for my audience in my magazine. I have chosen a pop genre for my music magazine, this should be involving current music.
I will be setting my magazine price at £2-3 because I intend my magazine to have a glossy cover and pages within the magazine, so this will not have a cheap tacky look to my target audience, when they are viewing my magazine. I have set my magazine at this price, because it should pay for the cost of that type of paper (glossy) I want for my magazine.
I found out that most boys prefer an indie or alternative music genre while the others prefer pop and rock music. This signal me that I should not aim my target audience at male audience. I found out that the most girls prefer a pop and R&B genre while the minority prefer an indie genre.
For question 5 I found out that most of my applicants prefer todays music than older music, therefore I shall be doing current music of today for my audience in my magazine. I have chosen a pop genre for my music magazine, this should be involving current music.
I will be setting my magazine price at £2-3 because I intend my magazine to have a glossy cover and pages within the magazine, so this will not have a cheap tacky look to my target audience, when they are viewing my magazine. I have set my magazine at this price, because it should pay for the cost of that type of paper (glossy) I want for my magazine.
Wednesday, 24 November 2010
Target Audience for My Magazine
For my magazine I have to find a target audience, by doing this I will have to use GRASS. This shall help me to look into more detail at demographic and psychographic profiling techiques. The genre of my music magazine is pop.
Gender- For my magazine I aim it to be at a women audience because I feel that a women audience will buy the a pop genre magazine, this shall make my magazine more profitable. I also think that using female artist will make women read my magazine because they would look up to female artist as a role model than male artist. Magazines like NME, Blender and Q have featured female artist and I become more interested in their articles than the male artist and bands.
Race- In my opinion I think pop music is aimed at white people because R&B is aimed at a Black audience. For my magazine I want it to be aimed at all races therefore I shall be adding R&B features in my contents page and on the front cover to protray that my magazine is not only aimed at white but all ethics. I shall be mixing R&B and pop together, this is just to show my audience that my magazine is about current music of today, since R&B and pop are in the top 40. This indicates that my magazine is for all ethics.
Age- For my pop magazine, I am aiming to ages of 15-25. I think these are the ages as young as 14 is where most people start really getting into their certain genre of music whichever genre it happens to be. I want my magazine to be aimed at teenagers as well as adults because I feel that it shall be making more profit. I also think that people are mostly likely to attend concerts at those age boundaries.
Socio economic status- For my magazine I am aiming for an B-D socio- economic scale. I think my teenage audience is well suited to C2-D groups of the scaling because they do not earn wage and are dependant on their parents when buying things till they start working themselves. I also think group B is suited to my magazine because they would like to know what's going on in today's music industry.
Gender- For my magazine I aim it to be at a women audience because I feel that a women audience will buy the a pop genre magazine, this shall make my magazine more profitable. I also think that using female artist will make women read my magazine because they would look up to female artist as a role model than male artist. Magazines like NME, Blender and Q have featured female artist and I become more interested in their articles than the male artist and bands.
Race- In my opinion I think pop music is aimed at white people because R&B is aimed at a Black audience. For my magazine I want it to be aimed at all races therefore I shall be adding R&B features in my contents page and on the front cover to protray that my magazine is not only aimed at white but all ethics. I shall be mixing R&B and pop together, this is just to show my audience that my magazine is about current music of today, since R&B and pop are in the top 40. This indicates that my magazine is for all ethics.
Age- For my pop magazine, I am aiming to ages of 15-25. I think these are the ages as young as 14 is where most people start really getting into their certain genre of music whichever genre it happens to be. I want my magazine to be aimed at teenagers as well as adults because I feel that it shall be making more profit. I also think that people are mostly likely to attend concerts at those age boundaries.
Socio economic status- For my magazine I am aiming for an B-D socio- economic scale. I think my teenage audience is well suited to C2-D groups of the scaling because they do not earn wage and are dependant on their parents when buying things till they start working themselves. I also think group B is suited to my magazine because they would like to know what's going on in today's music industry.
Analysed Band or Artist Images. (posters, CD covers .etc)
For instruments many artists uses microphones as their only 'instrument' while they could have a back band or singers to enhance their performance. This because they are singers and use only a microphone for their concerts. Some artists can play the piano like Elton John and still at the same time; this would be their alternative instrument for some artists.
Monday, 22 November 2010
Unique Selling Point (USP)
For my magazine I will make my USP to attract an new audiences by including artists or bands that relate to a pop genres, this shall be aimed primary target audience. I want to make my magazine for all genders because I want a wide range of audience but keep a classy style for the women readers. I think women readers would have a bigger impact on the magazine because they would be willing to read the article of the featured artist on the front cover. I have chosen a Pop genre but I aim not to make it look tacky by using bold and striking titles and professional looking pictures. By doing this, it shall stand out from the rest of the magazines and compete against popular music magazines such as NME, Q and Mojo.
Another USP is that it appeals to a younger audience such as teenagers because I intend to make my magazine to look exciting but interesting. I shall be doing this by strong shots of photo and poses from my artist, I intend to take a median shot to show the emotion of my artist so my readers connect, and I want my artist to look straight in view of the camera to enhance that emotion.
Another USP is that it appeals to a younger audience such as teenagers because I intend to make my magazine to look exciting but interesting. I shall be doing this by strong shots of photo and poses from my artist, I intend to take a median shot to show the emotion of my artist so my readers connect, and I want my artist to look straight in view of the camera to enhance that emotion.
Discussed the conventions of a music magazine
The Front Cover
The magazine cover is from Q magazine, I have chosen this front cover because it is similar to the genre I have chosen (Pop). The magazine cover has 4 headline features to make sure that it appeals to their readers so they maintain their target audience.
Q magazine is usually a magazine that only interviews bands and stereotyping one genre; rock music, however in this issue they involve a pop genre by using Lady Gaga as their main feature. I find the Lady Gaga issue appealing because it is trying to aim to other target audiences, such as pop culture. The magazine has used Lady Gaga as their main feature because she is an unique kind artist by her unusual costumes and numerous number one hits. Lady Gaga is popular with the audience, therefore Q used her as an iconic symbol of Pop music today. Lady Gaga is posing half naked but with only her arm covering her breasts and leather spiky pants, this is to show that she is body confident about her pose.
Her image has inspired me to do a shot where my artist shall be leading forward to give that connection with the audience, so this will catch their eyes from all of the other magazine. I intend to do a median- close of the face because it can signal what emotion they are feeling to their interview. I would like to do my photo with highlights and shadows of the artist because I want my artist to stand out before the titles hit the eyes of the customers.
I particular like the main title because it is bold and stands in front of Lady Gaga's pose as well as behind her and I find it really unusual but professional at the same time. They use world exclusive to make it appeal as a one off interview and strikes the readers attention. Underneath the world exclusive box, states that one of most popular artist (Madonna) is being replaced by a new stronger artist (Lady Gaga) to make the reader's interest to grow.
Q magazine uses a slogan at the top of cover that it the UK's biggest music magazine, this is to ensure the customers that they are reading Thee Biggest Music Magazine.
Q magazine keeps to a certain colour scheme by wanting to keep it a very basic style to their readers. They use greys, blacks, whites and red because grey is easy to digest to other colours, the grey is used as a background and I think it highlights Lady Gaga's shot very good. I would like to use the same colour however use them differently by using a white background to highlight the shot of my artist.
For the features of the magazine I have noticed that they have used words like 'shocking', 'hell' and 'world's exclusive' because Q magazine wants to make their readers feel important by entertaining them with meaningful words to appeal to their target audience. I am thinking of words that shall attract my audience, and I am also thinking of placing a quote from the artist's interview on the front cover to send a buzz to my target audience.
The Contents Page
I have chosen these two contents pages because they are similar genre however they have different layouts for their content pages. Many magazine use the content page as the very first page in their magazine, this to appeal to their readers because determines what the reader is looking for; therefore the magazine would be showing the most important and popular bits, this to ensure sales and entertain more readers.
Double Spread Article
I have chose this double spread article because it bold and jumps of the page for the readers. The article is presented with a bold font quote from Lily Allen interview. This shows that it’s related and also Lily Allen’s name is also in this style which makes it stand out from the surrounding text. I am thinking of going for a different font than the Lily Allen article because I don't want my font to take up the majority of the double spread, therefore I want more of detailed article for my readers.
The background is white therefore it highlights Lily Allen's shot and pose. I would use white as a background because it easy to digest with other objects and colours and this indicates that the reader's attention is on the text and the picture.
I think A double page spread could consist of anything such as:
Q magazine is usually a magazine that only interviews bands and stereotyping one genre; rock music, however in this issue they involve a pop genre by using Lady Gaga as their main feature. I find the Lady Gaga issue appealing because it is trying to aim to other target audiences, such as pop culture. The magazine has used Lady Gaga as their main feature because she is an unique kind artist by her unusual costumes and numerous number one hits. Lady Gaga is popular with the audience, therefore Q used her as an iconic symbol of Pop music today. Lady Gaga is posing half naked but with only her arm covering her breasts and leather spiky pants, this is to show that she is body confident about her pose.
Her image has inspired me to do a shot where my artist shall be leading forward to give that connection with the audience, so this will catch their eyes from all of the other magazine. I intend to do a median- close of the face because it can signal what emotion they are feeling to their interview. I would like to do my photo with highlights and shadows of the artist because I want my artist to stand out before the titles hit the eyes of the customers.
I particular like the main title because it is bold and stands in front of Lady Gaga's pose as well as behind her and I find it really unusual but professional at the same time. They use world exclusive to make it appeal as a one off interview and strikes the readers attention. Underneath the world exclusive box, states that one of most popular artist (Madonna) is being replaced by a new stronger artist (Lady Gaga) to make the reader's interest to grow.
Q magazine uses a slogan at the top of cover that it the UK's biggest music magazine, this is to ensure the customers that they are reading Thee Biggest Music Magazine.
Q magazine keeps to a certain colour scheme by wanting to keep it a very basic style to their readers. They use greys, blacks, whites and red because grey is easy to digest to other colours, the grey is used as a background and I think it highlights Lady Gaga's shot very good. I would like to use the same colour however use them differently by using a white background to highlight the shot of my artist.
For the features of the magazine I have noticed that they have used words like 'shocking', 'hell' and 'world's exclusive' because Q magazine wants to make their readers feel important by entertaining them with meaningful words to appeal to their target audience. I am thinking of words that shall attract my audience, and I am also thinking of placing a quote from the artist's interview on the front cover to send a buzz to my target audience.
The Contents Page
I have chosen these two contents pages because they are similar genre however they have different layouts for their content pages. Many magazine use the content page as the very first page in their magazine, this to appeal to their readers because determines what the reader is looking for; therefore the magazine would be showing the most important and popular bits, this to ensure sales and entertain more readers.
I will be doing my contents page where I will have features in bold letters to show what are the best articles in this week's issue. This should catch my reading audience when they open the first page. I want to split it up contents in sections so my readers why it easy to find what they are looking for. I think it would be best to present my contents page on a white background to attract readers into possible subscribing. I aim that the colour scheme from the front cover will remain consistent on the contents page.
Double Spread Article
I have chose this double spread article because it bold and jumps of the page for the readers. The article is presented with a bold font quote from Lily Allen interview. This shows that it’s related and also Lily Allen’s name is also in this style which makes it stand out from the surrounding text. I am thinking of going for a different font than the Lily Allen article because I don't want my font to take up the majority of the double spread, therefore I want more of detailed article for my readers.
The background is white therefore it highlights Lily Allen's shot and pose. I would use white as a background because it easy to digest with other objects and colours and this indicates that the reader's attention is on the text and the picture.
I think A double page spread could consist of anything such as:
Interview, Music news, Music charts/Downloads, Fashion page, Main cover story, Poster, Album reviews, Confessions, 'Next issue' page, etc.
This because I think my readers deserve a variety in what they are reading therefore making the article more interesting to read.
Lily Allen's clothes match the colour scheme of the feature, her tartan shirt shows masculinity and that she is more masculine than feminine. She's stood with her hands on her hips, however her wrists are pointing up to show the reader her tattoo. This shows her to be quite rebellious. She is looking directly at the reader connoting that she's strong and demanding attention.
The article is layout in columns so make it more easier to read by scanning the page before absorbing the information.
Top 40 in the music charts today.
http://www.bbc.co.uk/radio1/chart/singles
This is the link to the top 40 singles in the charts at the moment.
I have found out that pop music is the most popular music genre however all these pop genres have their unique style to their songs . Also they all have a certain fashion they must follow, by particular clothes they wear to enhance their style of music. Katy Perry for example would wear a range of vibrate colours, because she has a unique style to her pop genre. The top 40 has number ones from months ago, still in the top 40 because the music is still very popular to the public. I found out that a remake or remix of the same song can make an in-pack to the music business, such as Ellie Goulding's version to Elton John's 'Your Song'. This is because the public enjoy their old time favourites songs but sung by todays artists.
I think this is useful because it gives me an idea of what I should be looking for, the more I research the more I know what type of genre I shall be using in my magazine. Ellie Goulding has inspired me to take a low tone of pop, by using natural colours such as greys, whites and blacks because it would well with my settings and background in the pictures.
The top 40 can have any type of genre but the most popular is pop, however indie rock such as Kings of Leon can be in the top 40 sometimes. The chart music usually prefers music that have a beat to such as Rihanna and her single 'Only Girl' but I prefer a softer artist that doesn't repeat the lyrics over and over again. People would be willing to buy a magazine that has a story to the artist's name. When the artist has a number one they are the most recognised played song, therefore they would bring profit to the magazine because of their number one hit is advertising big profit.
I have chosen a pop genre for my magazine because it is the most popular genre in the music business today. I will be aiming my magazine at a pop culture basis by presenting it with colour scheme similar to a rock genre however including pop genre for my magazine. This is to make my magazine look professional and classy to it's audience. I intend that costume of the artist will be bold to enhance my pop genre in the magazine, this is to create an audience.
This is the link to the top 40 singles in the charts at the moment.
I have found out that pop music is the most popular music genre however all these pop genres have their unique style to their songs . Also they all have a certain fashion they must follow, by particular clothes they wear to enhance their style of music. Katy Perry for example would wear a range of vibrate colours, because she has a unique style to her pop genre. The top 40 has number ones from months ago, still in the top 40 because the music is still very popular to the public. I found out that a remake or remix of the same song can make an in-pack to the music business, such as Ellie Goulding's version to Elton John's 'Your Song'. This is because the public enjoy their old time favourites songs but sung by todays artists.
I think this is useful because it gives me an idea of what I should be looking for, the more I research the more I know what type of genre I shall be using in my magazine. Ellie Goulding has inspired me to take a low tone of pop, by using natural colours such as greys, whites and blacks because it would well with my settings and background in the pictures.
The top 40 can have any type of genre but the most popular is pop, however indie rock such as Kings of Leon can be in the top 40 sometimes. The chart music usually prefers music that have a beat to such as Rihanna and her single 'Only Girl' but I prefer a softer artist that doesn't repeat the lyrics over and over again. People would be willing to buy a magazine that has a story to the artist's name. When the artist has a number one they are the most recognised played song, therefore they would bring profit to the magazine because of their number one hit is advertising big profit.
I have chosen a pop genre for my magazine because it is the most popular genre in the music business today. I will be aiming my magazine at a pop culture basis by presenting it with colour scheme similar to a rock genre however including pop genre for my magazine. This is to make my magazine look professional and classy to it's audience. I intend that costume of the artist will be bold to enhance my pop genre in the magazine, this is to create an audience.
Wednesday, 10 November 2010
Initial Ideas
For my music magazine I have either chosen two genres but I am not sure which one to choose. I have chosen an Indie genre and current music genre by involving a range of genres such as: rap, R&B, pop, rock. My inspiration magazine is NME because it involves a range of music genres to satisfy all readers. NME is a well known magazine and this could help me to develop a similar style of magazine however with my own style that initials this is my own design and magazine. For an Indie genre, this can only satisfy a certain number of readers even though I would throughly enjoy this type of genre. I will be picking a colour scheme for my magazine that will be strong and bold.
If I was going to a current music (Pop) magazine, I would research more into Q magazine because this can give me numerous ideas for what I need to present in my music magazine. Also I would combined my research with NME magazine since it has a range of music. Another magazine which I could see helpful is the Top of the Pops magazine because it provides a pop genre and I would like enhance that pop genre to be more of an adult style magazine.
If I was going to do a Indie music magazine, I would choose colours such as a red, white, black, grey, green and a baby blue because they are well suited to this music genre.
For my the front cover I would present with a bold title and the artist or band would have a median-close up of their face or their body leaning forward to give that connection with the audience.
For my contents page I would have my page numbers in order so my reader is not confused when finding the article they want to read. For my contents page I will have a median-close up shot of the my artist or band, this picture will be different from the rest of the pictures because it will be a still life and plain. My colour scheme will be the same through out the whole magazine by using colours like red, black, white and grey. This because I find them to be strong vibrate colours, which can stand out from the rest of the magazines.
For my double page featured article I would be interviewing either the artist or band and see how they got on their recent tour. I will have only 3 to 4 pictures of the artist or band in my article, all picture will have different settings or background. My pictures will have one close up, and the rest of the picture will be shot where you can see all of their bodies. This is to show their body language to the camera and how they would behave in an interview. I am hoping for my pictures I can get interesting backgrounds, such as outside photos and vintage room, involving old furniture. For my article I would like to enlarge the first letter of the interview because I find it very professional. I intend the style of writing to be times new roman font because many magazine use this type of font and it looks classy. I intend that my paragraphing is in columns and I will be enlarging quotes of whats said in the interview to give a realistic feel to my magazine. And i will stick to the red , black and grey colour scheme.
If I was going to a current music (Pop) magazine, I would research more into Q magazine because this can give me numerous ideas for what I need to present in my music magazine. Also I would combined my research with NME magazine since it has a range of music. Another magazine which I could see helpful is the Top of the Pops magazine because it provides a pop genre and I would like enhance that pop genre to be more of an adult style magazine.
If I was going to do a Indie music magazine, I would choose colours such as a red, white, black, grey, green and a baby blue because they are well suited to this music genre.
For my the front cover I would present with a bold title and the artist or band would have a median-close up of their face or their body leaning forward to give that connection with the audience.
The reason why I picked this front cover in my initial ideas post is because the magazine vibe is an R&B genre and I find it useful by the strong colour scheme. I have found out that most magazine prefer this colour scheme because it is bold and eye striking to the readers. This would catch the readers attention straight away, so I have chosen a red, grey, white and black colour scheme because it can represent all genres with this type of colour scheme. I would like to present my artist or band by having either a black or white background, because it highlight the person on the front cover by being more vibrate.
For my double page featured article I would be interviewing either the artist or band and see how they got on their recent tour. I will have only 3 to 4 pictures of the artist or band in my article, all picture will have different settings or background. My pictures will have one close up, and the rest of the picture will be shot where you can see all of their bodies. This is to show their body language to the camera and how they would behave in an interview. I am hoping for my pictures I can get interesting backgrounds, such as outside photos and vintage room, involving old furniture. For my article I would like to enlarge the first letter of the interview because I find it very professional. I intend the style of writing to be times new roman font because many magazine use this type of font and it looks classy. I intend that my paragraphing is in columns and I will be enlarging quotes of whats said in the interview to give a realistic feel to my magazine. And i will stick to the red , black and grey colour scheme.
Introduction: 1st post
I am Aimee Alty. and I am 17 years old. I am doing media AS and I have chosen the print project. This is because I have a big interest in music and I would like to express my interest by displaying it in a magazine. I would be doing a front cover, a contents page and two page article. At moment I am not sure which genre of music I shall be doing.
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